Framewell Identity

Framewell makes quality custom framing easy, enjoyable and affordable. Their online service allows you to create quality custom frames for your photos and keepsakes in minutes. Originally named Framewerk, the startup saw early growth and wanted to rebrand to better represent the experience and quality they deliver to their customers. The project included a renaming exercise to acquire a dot com domain, a full rebrand, website design and packaging.

  • Client: Framewell
  • Creative Director: Stephen Flynn
  • Director of Strategy: Mike Postma