After recently launching an e-commerce website to ship their beer across Canada and getting multiple product listings in over 70 NSLC stores, Good Robot needed to create awareness to get their beers in the hands of new customers all around the country. Based on the discovery that the average phone screen width is the exact same as the diameter of a can of beer, these vertical ads stopped people in their tracks by putting a true scale beer right in their hand as they scrolled through Instagram.
