Most Canadians understand that climate change is a real threat and that they are responsible for their own carbon emissions. But we wanted to show them how they can take real action and engage politically to truly combat climate change. So we drafted a letter to the government and printed it right on the ad. All they have to do is simply fill in their local MP and drop it in the mail. Also, since all MPs can be reached at the House of Commons, these letters can be sent for free without any postage.
- Client: Climate Action Network
- Creative Director: Stephen Flynn
- Project Manager: Cobie McFallon