Assante’s competitors typically use visuals of older people in retirement to show the long-term benefit of wealth management. But humans are hardwired to prioritize instant gratification over long-term goals. Through research and client surveys we uncovered a more immediate benefit that Assante provides all of their clients—a good night’s sleep.
So we positioned Assante as the solution to all your sleep problems. And through a creative media strategy, we reached our audience when they needed us most. The campaign also included a sleep playlist of soothing money related classics and a microsite with bedtime stories read by Assante’s financial advisors to make sure our clients could sleep even better.
