Recalling Cards

U.S. credit card debt recently hit $930 billion, with 18-29 year olds carrying the most debt. Relief is an app that eliminates debt, using AI to work directly with creditors and actually reduce what people owe. Squid Game, a series focused on 456 people who are deeply in debt and risking their lives for the chance to win a lot of money, was on track to become Netflix’s most streamed show. So we recreated the show’s iconic calling cards and placed thousands of them around major cities. Not to invite those facing financial despair to play in the Squid Game, but to let them know there’s a better way to get out of debt.

“A very clever
marketing ploy”

“Financial freedom without the risk of headshots”

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“Debt relief app taps into Squid Game craze”

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“Squid game inspired this brilliant idea for an ad about debt”

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  • Client: Relief
  • Creative Director: Stephen Flynn
  • Director of Strategy: Mike Postma
  • Project Manager: Cobie McFallon
  • 2021 – Adweek: Top 25 Ads of the Year
  • Silver – ADCC: Experiential
  • Winner – Applied Arts: Consumer Direct Mail/Collateral
  • Winner – Applied Arts: Shoe-String Budget
  • Shortlist – Communication Arts: Non-Traditional